dunnhumby, a pioneer in Customer Data Science, has acquired Aptaris

Following a successful, strategic partnership, we are excited to share that dunnhumby, has acquired Aptaris Software! With dunnhumby’s Customer Data Science powering the Aptaris solution, retailers gained access to the only end-to-end promotions management platform in the market.


Now, with Aptaris joining dunnhumby, retailers around the world will be able to take advantage of the dunnhumby Enterprise Promotions Management platform, combining dunnhumby’s Customer Data Science with Aptaris’ innovative workflow and vendor management. The one-stop platform delivers better efficiencies at every stage of promotion management. Learn more about the acquisition here.