Enterprise Marketing & Promotions Management

4 Ways Loyalty Programs Benefit Retailers

By / December 2015

Research

Six out of 10 retailers use loyalty programs to keep customers engaged with their brand. Seen as the mark of larger organizations, smaller companies are now taking on this trend to remain competitive.

For those still considering loyalty programs, we’ve broken down the benefits below.

  1. Increase your basket size.

Retailers with loyalty programs report an average transaction of $34.18. Average basket size for retailers without loyalty programs is $29.86.

  1. Deliver relevant communications to your customers.

You’ll get more from your KPIs (key performance indicators) when your communications hit the mark.

  1. Understand and measure customer purchasing behavior.

With tons of data at your fingertips, you’ll know what your customers are buying, when they’re buying it, and which promotion works best.

  1. Be smarter about ad spending.

By shifting some of your budget to digital, you can target your customers with ads that hit at the right time, on the right device.

Retailer information courtesy of: Aptaris and Topco, Advertising & Promotional Practices Among U.S. Supermarket Retailers, 2015

Aptaris is the world leader in enterprise promotions management software built for retailers, by retailers. By automating, integrating and optimizing all the promotions processes in one place, we bring order to retailers’ promotional chaos, which dramatically increases profitability and competitiveness. For more information, visit goaptaris.com

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