Advertising & Promotional Practices Among U.S. Supermarket Retailers

DESCRIPTION:
Advertising is an essential part of doing business in the food industry. But change is happening and keeps on coming. Increasingly, customers are in control, dictating how, where and when they want communications and the demand for relevant content is key. How do food retail advertising and marketing executives make the best use of their budgets and various communication vehicles in order to be successful?

A two-page survey was sent to U.S. food retailers between February and April 2015. A total of 21 supermarket companies completed the survey, including 3 food wholesalers with retail operations. Companies that responded to the survey represent more than 3,000 stores and $73 billion in annual retail sales.

This report examines where advertising and promotional practices in the supermarket stand today with a look at expected use in the next few years.

We'll examine:
  • The advertising and promotional practices in the supermarket stand today with a look at expected use in the next few years.
  • Learn how food retail advertising and marketing executives make the best use of their budgets.
  • Various communications vehicles in order to be successful.

Aptaris Enterprise Marketing & Promotions Management

About Aptaris

Aptaris is a marketing software and services company that connects the entire marketing, merchandising and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data – from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com

Topco Indirect Spend Solutions

About Topco

Topco Associates LLC is a $14 billion, privately held company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers including grocery retailers, wholesalers and food service suppliers. Topco leverages the collective volume, knowledge and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco distributes more than 50,000 private-label items including frozen foods, grocery, health & beauty aids, fresh meat, dairy and bakery goods to retail locations throughout the US. For more information, please visit www.topco.com or www.topcoindirect.com/-marketing.