Enterprise Marketing & Promotions Management

Aptaris Announces Multi-Year Agreement with Toys“R”Us, Canada to Provide Promotion Management Platform

By / February 2017

Press Releases

Aptaris to advance marketing, merchandising, financial planning, plus multi-language creative

TAMPA, Fla. (Feb. 6, 2017) Aptaris® announced a multi-year agreement with Toys”R”Us (Canada) Ltd., which is part of Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, to provide an enterprise marketing and promotions management platform for merchandising, creative and financial planning. Aptaris delivers software as a service with advanced reporting capabilities allowing Toys”R”Us, Canada to speed response to shopping behavior, store traffic, inventory and customer service.

The Aptaris software streamlines the entire promotional planning process, including a multi-language support that simplifies versioning. The software connects retailers’ teams, eliminating redundancies in manual labor, comparing forecasts with actual performance and condensing promotional planning. With improved data integrity, Toys”R”Us, Canada will have more time and information to further refine their competitive advantage.

“Our clients can rely on our deep understanding of retailers’ day-to-day challenges,” noted Tom O’Reilly, CEO of Aptaris. “This coupled with our passion for technology innovation allows us to transform organizations. Our clients consistently achieve gross profit improvement, reduced labor costs and solid return on investment.”

About Aptaris

Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data — from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.


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