Enterprise Marketing & Promotions Management

Aptaris Appoints Bill Morrell as Vice President of Technology

By / December 2015


Aptaris Appoints Bill Morrell as Vice President of Technology

Marketing Enterprise Management Innovator Adds Retail Strategist to Leadership Team

Aptaris™, a marketing enterprise management innovator, announced the addition of Bill Morrell as vice president of technology. Morrell will bring his experience collaborating with technology giants, along with expertise across key retail categories to hone the Aptaris software to meet clients’ complex challenges.

Tom O’Reilly, CEO of Aptaris, said, “Bill is a technology strategist who understands the tremendous pressure and deadlines retailers face daily. He creates solutions that deliver efficiency and are keenly focused on making the retail merchandising and marketing process more simplified. From optimizing vendor funding, campaign and deal management to building collaboration tools, Bill will be a solid addition to the Aptaris leadership team.”

Prior to joining Aptaris, Morrell was vice president of technology for BabyAge.com, a leading baby gear company, where he collaborated with business partners such as Google, Amazon, Microsoft, Drugstore.com, Sears, Kmart, American Express, Citibank and Chase.

His experience includes a managing role with Destination Maternity (Nasdaq: DEST), the nation’s leading maternity wear retailer, where he was instrumental in developing and implementing highly successful technology initiatives and advancements. While with the company, Morrell managed the development of the technology handshake with business partners that included Kohl’s, Sears and Macy’s, ensuring seamless integration of product data and sales.
Morrell also served as technology consultant with clients including Cadbury Adams, NASCAR and DME, a leading direct marketing firm.

“I look forward to contributing my passion for business technology to the team,” said Morrell. “Aptaris is already a leader in the marketing management arena. My goal is to infuse a fresh approach with ahead of the curve technology development to unlock greater value for clients as we help them address their most pressing challenges.”

About Aptaris
Aptaris is a marketing enterprise management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connects systems and data, processes, and people so users can quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.

For Aptaris
Grace Platon, 214-901-4744


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