Enterprise Marketing & Promotions Management

Aptaris Listed as a Representative Vendor in Gartner’s 2016 Market Guide for Unified Price, Promotion and Markdown Optimization Applications

By / March 2016

Press Releases

Aptaris Partnership with dunnhumby brings best-in-class, multichannel promotional science and workflow solution to retailers

TAMPA, Fla. (March 29, 2016) – Aptaris®, a leading provider of enterprise marketing and promotions management solutions, today announced that it has been identified as a representative vendor in Gartner’s Market Guide for Unified Price, Promotion and Markdown Optimization Applications by Robert Hetu, published in February 2016.

“Promotional pricing is a critical aspect of retailers’ competitive strategy, involving teams across merchandising, marketing, finance and outside resources,” said Tom O’Reilly, CEO of Aptaris. “Our strategic partnership with dunnhumby creates the only end-to-end solution for promotions management, combining science-based forecasting and optimization with workflow and vendor management. We believe both Aptaris and dunnhumby being named by Gartner as representative vendors reinforces our solution’s value to clients.”

Created for retailers by retailers, the integrated Aptaris and dunnhumby solution connects retailers’ stakeholders, empowering them to conduct “what-if” scenario planning in real time. Merchants, manufacturers, and marketing managers can collaborate more easily and gain enhanced visibility to true margins, so they can build a more successful promotions strategy.

Ultimately this enables retailers to develop more relevant promotions, driving gains in customer loyalty and profitability. Meanwhile promotions planning teams can improve operational efficiency through the use of a single, start-to-finish system.

Gartner clients may download a copy of the Market Guide from the Gartner website, Report # G00296189.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aptaris
Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data — from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors.


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