Enterprise Marketing & Promotions Management

Associated Wholesale Grocers Maximizes Merchandising and Promotions Program Forecasting with dunnhumby and Aptaris Solutions

By / June 2017

News, Press Releases

Advanced customer-science and enterprise promotions management allows retailers to anticipate shopper demand for improved customer loyalty and increased sales

CHICAGO & TAMPA, FL – June 1, 2017dunnhumby, a leading customer science company, and Aptaris®, an enterprise marketing and promotions management technology innovator, today announced a multi-year agreement providing their integrated enterprise promotional planning, price optimization, modeling and forecasting system to Associated Wholesale Grocers (AWG), a leading retailer-owned cooperative serving more than 3,800 retail stores in 36 states. The new agreement extends AWG’s existing contract with Aptaris for enterprise promotional management and now also adds dunnhumby’s customer science and advanced promotional modeling and forecasting system. This end-to-end solution is designed to improve customer loyalty, grow top line sales and improve overall profitability across AWG’s member retailers.

“We are excited to extend our partnership with Aptaris and gain the benefits of dunnhumby analytics and data-driven insights,” said Dan Funk, executive vice president of marketing and merchandising for AWG. “The new dunnhumby-Aptaris solution will expand our capabilities to better support our members and their sales success within the markets served. We look forward to providing these updated offerings to our members with the dunnhumby suite of services through this new partnership.”

The dunnhumby and Aptaris integrated promotions solution delivers advanced analytics and forecasting enabling AWG’s members and marketing teams to better define promotional tactics, deal negotiation, funding/tactic simulation and scenario comparison. AWG members will now have unprecedented visibility into total category promotional plans with pre- and post-analytics that translates to optimal promotions and pricing for increased revenue.

“In today’s competitive marketplaces across the U.S., AWG understands that it takes more than just exceptional quality for retailers to thrive,” said Ted Eichten, Price & Promotion Capability Director, North America for dunnhumby. “AWG members and marketing teams can now take advantage of our advanced customer science and data-driven insights to deliver a better customer experience and be more competitive in their markets.”

“dunnhumby’s customer science will enhance the capabilities available through the Aptaris tool used by our AWG Super Ad Group,” said Jim Fitterer, director of sales at AWG. “Representing over $6 billion in retail sales, this performance-based promotional group supports 25 distinct marketing groups and more than 1,300 participating locations across the country.  We are excited to leverage the dunnhumby-Aptaris solution to deliver more value and increase sales for our members.”

 About Associated Wholesale Grocers (AWG)

Associated Wholesale Grocers, Inc. (AWG) is a retailer-owned cooperative serving retail member stores with a complete assortment of grocery, frozen foods, dairy and refrigerated products, fresh meat, and fresh produce, together with a full array of specialty foods, health and beauty care products, international foods, dollar products, and general merchandise items supplied by its wholly owned subsidiary Valu Merchandisers Company (VMC). AWG and VMC operates an extensive distribution network of eleven highly efficient distribution centers, serving over 3,800 retail outlets, representing well over $20 billion in retail supermarket sales, and generating annualized  sales of approximately $9.18 billion on a consolidated basis. For more information, visit www.awginc.com or follow @AWGCorporate on Twitter.

 About dunnhumby
dunnhumby is the world’s leading customer science company. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley’s, Macy’s, Coca-Cola, Procter & Gamble, and PepsiCo. Learn more at www.dunnhumby.com.

About Aptaris

Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data – from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.


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