Enterprise Marketing & Promotions Management
Insights

A Shepherd’s Lesson on Leadership – Trust me, ewe don’t want to miss this one.

By / September 2017

Insights

Sitting in church recently after Hurricane Harvey and Hurricane Irma stormed through, we all reflected on the gravity of the destructive paths. The carnage and loss in the widespread aftermath. The hi

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Guest Contributor

Barbara Emener Karasek

By / June 2017

Guest Contributor

Owner, Karasek Enterprises An accomplished executive with 20+ years of experience leading B2B and B2C marketing, e-commerce, retail, licensing, sports and entertainment marketing, and business devel

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Insights

Kiss Me, I’m Shopping: How Lucky’s Market is Reimagining the Shopper Experience to Deliver Customer Loyalty

By / March 2017

Insights

The first Lucky’s Market opened recently in our area. A somewhat short, just over five-ish miles from my house, Lucky’s is exponentially farther from my driveway than four other grocery store

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Insights

Is a Martechinn on the Menu for Your Business?

By / February 2017

Insights

A Savory Recipe of Marketing, Technology and Innovation to Serve Your Organization The quirky, ever popular turducken was to have been famously “discovered” in 1984 by Junior and Sammy Herbert1 in

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Insights

Achieving Single Commerce Channel Congruence

By / May 2016

Insights

With growing expectations by consumers that their shopping experience will transcend across numerous commerce channels, why is it that, according to a recent POS and customer benchmarking survey, only

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Insights

Three Tips to Achieve Promotional Marketing Excellence

By / April 2016

Insights

Promotional marketing is not really about you, the brand. Or you, the product. It’s really about the customer. And it’s about all customers, known or unknown. Promotional marketing is rele

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Insights

Business Lessons Learned from the Hard Court

By / April 2016

Insights

This week, both of the NCAA Championship basketball games were ones for the records books. The UConn women capped an undefeated season with a fourth straight and 11th overall NCAA championship title.

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