Enterprise Marketing & Promotions Management
Insights

Customer Experience Transformations Require a Customer-Centric Focus

By / October 2017

Insights

Results from a study of consumer purchasing behavior by McKinsey & Co. indicate that just 13 percent of consumers remained loyal and repurchased from the same brand without considering alternate b

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Guest Contributor

David Slatter

By / October 2017

Guest Contributor

President, ExperiPro ExperiPro is an insights-driven growth strategy firm that helps its clients listen to the voice of the customer, understand the competitive landscape and know where the target mar

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