Enterprise Marketing & Promotions Management
Insights

Managing the Enormity of Shopper Data… by knocking off a few gas stations on the way to the perfect crime

By / July 2017

Insights

Much has been written and pontificated relating to database marketing, customer segmentation schema and related strategies.  We all know that there are many ways to slice and dice shoppers, whether i

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Guest Contributor

Mark Heckman

By / June 2017

Guest Contributor

CEO – Accelerated Merchandising, LLC. Mark is a retail industry veteran that leverages over 25 years of executive level experience based in retail marketing, brand partnerships, category management

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Insights

The Necessary and Long Overdue Re-invention of ‘Center Store’

By / June 2017

Insights

Most of us would agree that over the past twenty years the lion’s share of the focus and creativity within the supermarket has occurred on the perimeter of store.  This is true for a number of reas

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Insights

Operating in an Over-stored Marketplace

By / April 2017

Insights

In my view, the over-storing of America is perhaps the most immediate and imposing problem facing retailers, especially those who have invested heavily in expanding their physical footprint over recen

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Insights

Who Moved My Cheese? Literally.

By / January 2017

Insights

Thinking back to the classic business book written by Dr. Johnson back in 1998, I find both the premise and the title to be very thematic to the challenges bricks and mortar retailers now face with re

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Insights

Merchandising in ‘Active’ Mode by Selling More of What You Already Sell the Most

By / September 2016

Insights

In retailing we have all heard of the ‘80-20 Rule’, simply put, only twenty percent of items we stock generate eighty percent of sales.  In fact, with many retailers an even much smaller percenta

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Insights

It’s Time for Bricks and Mortar Stores to Emulate their On-line Rivals

By / August 2016

Insights

It is not news to anyone associated with retailing, that Amazon and other on-line retailers continue to carve out increasingly large portions of market share traditionally owned by bricks and mortar s

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