Enterprise Marketing & Promotions Management
Insights

Is Whole Foods Telling the Whole Story

By / February 2018

Insights

During the Super Bowl Whole Foods launched its first ad campaign since being acquired by Amazon last August.  Appealing to a young demographic, the :15 spots featured their new slogan, “Whatever Ma

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Guest Contributor

Murray Skurnik

By / June 2017

Guest Contributor

Retired Mad Man More than half a century in advertising as a copywriter, radio/TV producer and creative director. Big agency stints at Benton & Bowles, Ketchum McCloud & Grove and J. Walter Th

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Insights

ALDI. SIMPLY. SMARTER. SHOPPING ADVERTISING.

By / December 2016

Insights

Aldi Supermarkets recently launched a new TV advertising campaign that made me do a double take because it is so surprising, so edgy and sophisticated, so risqué and so good. We all know Aldi as a li

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Insights

Is the Voice Over Over?

By / April 2016

Insights

Last week Ace Metrics, a video analytics company, released its “Top Ten Breakthrough TV ads of the 1st quarter of 2016”. The company analyzes viewer reactions to ads on a variety of attrib

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