Enterprise Marketing & Promotions Management
Insights

The Lion Sleeps Tonight… Retail Survival Begins With Each and Every Sunrise.

By / April 2018

Insights

Historically, retailing is a marathon without a finish line. Today, retailing is still a marathon without a finish line, but now it has to be run at sprint speed. Sears Roebuck was founded in 1893. Th

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Insights

Tipping Point

By / March 2018

Insights

Tipping Point 2018—we are now at the tipping point for brand, retailer and customer relationships. Technology changes foreshadow a need for a dramatic shift in business logic and practices. Customer

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Insights

I Want It, Where I Want It

By / November 2017

Insights

Not too long ago, my local McDonald’s spent a lot of money to expand their drive-through to two lanes in an effort to reduce customer wait time for their customers. They even created an App for Smar

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Omni-channel marketing Insights News

The Other Side of Whoa…

Omni-channel marketing

By / July 2017

Insights News

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Roy Amara PhD The other side of Whoa is Go! There are three factors to consider when d

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Guest Contributor

Ron Lunde

By / June 2017

Guest Contributor

Senior Marketing, Advertising Executive & Market Strategy Consultant Ron held senior management positions in grocery retailing including Supervalu, Grand Union and Price Chopper. He was also a Sr.

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Insights

Aldi…Aldi…Aldi…

By / May 2017

Insights

Competitive Threat? If you are in grocery retailing, it seems like all you hear about these days is Aldi; Small stores, limited selection, low prices … really low prices! Look at this comparison pri

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Insights News

Amazon Go is not your Mother’s Brick and Mortar Grocery Store…Anymore

By / December 2016

Insights News

For all those who thought Amazon was going to build a traditional brick and mortar store of any kind … WRONG! Never thought it made sense for them to just build a brick and mortar store. That w

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Insights

Amazing Amazon Bots

By / December 2016

Insights

…it starts with a vision ‘At Amazon Robotics, we are continually reimagining what Now looks like. We see the big picture, imagine a better one, and make the connections that turn complex problems

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Insights

You Don’t Need A Weatherman to Know Which Way the Wind Blows

By / October 2016

Insights

My observation is that retailers almost always think in terms of how their business, their industry … operates within the existing order rather than how to create or adapt to a new one. Retailing ha

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Insights

Choices = Disruption

By / August 2016

Insights

Choices When an industry market strategy or business model becomes a habit … there is a strong possibility of Disruption. My friend Willard Bishop brought my attention to a quote by Clayton M. Chris

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