Enterprise Marketing & Promotions Management
Insights

Video Content for Social Media – How Crucial is it For Your Marketing in 2018?

By / May 2018

Insights

With the addition of live streaming we now have the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. I find that I

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Insights

Retail Relevancy: Small Business Retail Boom

By / April 2018

Insights

I’ve said that small businesses have a big future to look forward to in today’s market, but it’s not just because large, traditional businesses are struggling to adapt to the needs of the modern

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Insights

Get to Know your Prospective Partners, Colleagues, and Customers

By / January 2018

Insights

Use the tools available to get to know your prospective partners, colleagues, and customers. Let me tell you a story. I’m an older guy… 59 years old (turning 60 this month… OMG). I graduated col

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Insights

Successful Integration of AI into Customer Experience Requires a Human Touch

By / November 2017

Insights

*this article originally appeared October 13, 2017 at tedrubin.com Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has

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Insights

Brand vs Reputation

By / September 2017

Insights

*Brand vs Reputation originally appeared August 14, 2017 on tedrubin.com The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms inter

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I Love my work. Insights

Return On Employees… Social Media Empowers Your Employees

I Love my work.

By / August 2017

Insights

*This article originally appeared July 14, 2017 on tedrubin.com Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking abou

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Guest Contributor

Ted Rubin

By / June 2017

Guest Contributor

Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators.  In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashta

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Insights

Ears Open, Eyes on the Prize: Why Social Listening Requires Action

By / June 2017

Insights

*This article first appeared on tedrubin.com  The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands tre

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Insights

Make It Easy For Customers To Do Business With You

By / May 2017

Insights

If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about t

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Insights

No matter where tech takes us, customers still need a human touch

By / January 2017

Insights

*this article originally appeared on tedrubin.com If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact,

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