AWG Partners With Retail Sense On Go-To-Market Strategies For Members
By Aptaris / December 2014News
Marketing software company Retail Sense has inked a multi-year contract with Associated Wholesale Grocers (AWG), a retailer-owned cooperative serving more than 2,500 retail stores, to implement its IntelliSense marketing resource management solution.
“AWG is focused on supporting our retail members with their strategic position in the marketplace,” says Steve Arnold, SVP of merchandising and marketing for AWG, in a news release. “With IntelliSense software we gain unprecedented access to merchandising and historical data, improving our ability to track and measure our vendor programs.”
The IntelliSense marketing resource management tool identifies marketing activities for AWG’s retail outlets in 24 states. The integrated system eliminates redundancy and manual labor to improve promotional planning, vendor negotiations and program execution.
In addition, IntelliSense offers dashboards personalized for AWG team members to view campaign calendars, task lists and milestone dates. The ability to review data across departments with relevant reporting tools increases cost management and speeds marketing decisions.
“Through the IntelliSense MRM software, the marketing efforts of AWG’s seven regional divisions will be better aligned for greater consistency and quality,” says Tom O’Reilly, president and CEO of Retail Sense. “We look forward to working closely with AWG to enhance the communications and collaborations between their marketing, merchandising, internal departments and retailers with measurable results.”
Through emerging technology, Tampa, Fla.-based Retail Sense creates intelligent relationships between data and integrated marketing practices. For more information, visit www.RetailSenseAdvertising.com.