Enterprise Marketing & Promotions Management

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Insights, Research,

2016 Advertising and Promotional Practices Survey

By / October 2016

As we began preparing for this year’s Advertising and Promotional Practices Survey (BEGIN SURVEY), I recalled a webinar presented by former Nielsen SVP, Todd Hale titled The Evolution of the Circula

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Events, Insights, Research, Success Stories,

The Future of Promotions: How Customer Science is Transforming Promotions Within Grocery

By / July 2016

Grocery stores, supermarkets and food marketers are experiencing tremendous competition – especially with Americans spending more on dining out than ever before. To get more attention and drive traf

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Insights, Research,

Inventory Management Innovation: IT Improvements For Promotions Planning & Strategy

By / July 2016

In North America, the loss from overstocks costs retailers $123.4 billion annually and out-of-stocks $129.5 billion, according to a recent study* by IHL Group. Aptaris supported a national discount re

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Insights, Research,

Top Findings of the Power of Produce 2016

By / July 2016

As the number one driver of store choice, fresh produce is big, growing and lucrative. The Power of Produce identifies the biggest trends in consumer purchasing and consumption of fresh fruit and vege

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Insights, Research,

Top Findings of the Power of Meat 2016

By / June 2016

The Power of Meat 2016 is the eleventh in an annual report series exploring shopper perceptions, attitudes and behaviors regarding fresh and processed meat and poultry. Every year, the study explores:

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Research,

5 Things Promotional Software Gets Right

By / December 2015

Data issues. Errors. Ambiguity. It’s a retailer’s life. But it doesn’t have to be. Third-party promotional software is designed to help retailers unify their data to make smarter decisions, and

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Research,

4 Ways Loyalty Programs Benefit Retailers

By / December 2015

Six out of 10 retailers use loyalty programs to keep customers engaged with their brand. Seen as the mark of larger organizations, smaller companies are now taking on this trend to remain competitive.

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Research,

Are Retailers Getting the Most Out of Their Ad Agencies?

By / December 2015

Digital ad delivery is a promotions game changer, allowing retailers to pinpoint messages based on individual customer shopping behavior. But beyond targeting messages and promotions, retailers now ha

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Research,

Retail Advertising Strategy Gets a Makeover

By / December 2015

As the economy begins to show signs of improvement, the very nature of retail advertising is starting to shift. In the recent Advertising & Promotional Practices Among U.S. Supermarket Retailers 2

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