Enterprise Marketing & Promotions Management

Posts for Success Stories

Events, Insights, Research, Success Stories,

The Future of Promotions: How Customer Science is Transforming Promotions Within Grocery

By / July 2016

Grocery stores, supermarkets and food marketers are experiencing tremendous competition – especially with Americans spending more on dining out than ever before. To get more attention and drive traf

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Success Stories,

Boost Marketing Productivity 35%

By / July 2016

The Challenge: The management of a regional grocery chain struggled to manage the marketing and merchandising budgets, workload and staff. They were also looking for a way to make more profitable use

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Success Stories,

Breaking Down Silos

By / July 2016

The Challenge: This big box retailer needed an enterprise-wide promotion system to help them execute multifaceted marketing programs. Company growth and expanded use of new media had created an ineffi

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Success Stories,

Workflow Efficiency

By / July 2016

The Challenge: A large national retailer struggled with a labor-intensive promotional process. The amount of work was growing exponentially as the weekly flier was joined by a multi-targeted email pro

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