Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

If I Understood You, Would I Have This Look on My Face?

By / August 2017

Each issue of the Harvard Business Review concludes with a column by Alison Beard entitled ” Life’s Work”. In it, Beard recounts an interview she has conducted with a well-known pers

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Insights,

The Power of Produce – 2017

By / August 2017

Produce is crucial to the overall health of the store. It drives store choice, trips and basket size. But many channels are going after the produce dollar, from farmers’ markets to dollar stores to

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I Love my work. Insights,

Return On Employees… Social Media Empowers Your Employees

I Love my work.

By / August 2017

*This article originally appeared July 14, 2017 on tedrubin.com Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking abou

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Insights,

9 Myths About Lidl

By / July 2017

*This article originally appeared June 25, 2017 on dunnhumby.com One of the big retail industry news stories recently was the launch of Lidl into the US grocery market.  Starting modestly with 20 l

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Insights,

Managing the Enormity of Shopper Data… by knocking off a few gas stations on the way to the perfect crime

By / July 2017

Much has been written and pontificated relating to database marketing, customer segmentation schema and related strategies.  We all know that there are many ways to slice and dice shoppers, whether i

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Omni-channel marketing Insights, News,

The Other Side of Whoa…

Omni-channel marketing

By / July 2017

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Roy Amara PhD The other side of Whoa is Go! There are three factors to consider when d

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Insights,

The Best Are Getting Better: The Traits of the Profit Leaders

By / July 2017

Independent grocers are well known for their resilience, innovation and differentiation. As a group, they tend to hold their own against national chains and regional powerhouses. However, deflation in

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Insights,

Breaking Away from the King

By / June 2017

  “Objects of the most stupendous magnitude, and measure in which the lives and liberties of millions yet unborn are intimately interested, are now before us. We are in the very midst of a revo

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Insights,

Ears Open, Eyes on the Prize: Why Social Listening Requires Action

By / June 2017

*This article first appeared on tedrubin.com  The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands tre

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Insights,

How CIOs are Innovating for the Consumer Packaged Goods Industry

By / June 2017

*This article was originally published in the May 2017 edition of CIO Review magazine. As closely related industries, retail and consumer packaged goods (CPG) trends must be closely monitored by reta

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