Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

The Next Logical Step for Category Management

By / December 2017

For the past twenty-five years we have watched the progressive development of what has become to be known as Category Management (CM).  Fostered by visionary retail experts, who I often refer to as t

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Insights,

Data and Personalization – the Recipe for a Stronger Customer Experience & Competitive Advantage

By / December 2017

*This article originally appeared on dunnhumby.com It’s a challenging time to be in retail. Heavy discounting and price pressure from a very competitive marketplace is putting significant strain on

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Family and friends celebrating Thanksgiving together Insights,

Thanksgiving for All

Family and friends celebrating Thanksgiving together

By / November 2017

As we approach Thanksgiving, many of us may still be in recovery mode after hurricanes and wild fires or worried about recent events in the news. Some folks reading this message may feel this is the w

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Insights,

Successful Integration of AI into Customer Experience Requires a Human Touch

By / November 2017

*this article originally appeared October 13, 2017 at tedrubin.com Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has

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Insights,

I Want It, Where I Want It

By / November 2017

Not too long ago, my local McDonald’s spent a lot of money to expand their drive-through to two lanes in an effort to reduce customer wait time for their customers. They even created an App for Smar

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Insights,

Customer Experience Transformations Require a Customer-Centric Focus

By / October 2017

Results from a study of consumer purchasing behavior by McKinsey & Co. indicate that just 13 percent of consumers remained loyal and repurchased from the same brand without considering alternate b

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Insights,

Amazon Outscores Walmart and Supermarkets in Online Grocery

By / October 2017

The Retail Feedback Group recently released its first study of online grocery shoppers, the 2017 U.S. Online Grocery Shopper Study.  This study provides a wealth of information about how online groce

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Insights,

Independent Grocers Innovate to Win

By / October 2017

At Aptaris, the majority of our clients are independent retailers and we have experience supporting advertising and marketing promotions for more than 7,000 stores. With our successful history working

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Insights,

Time Spent and the Media Influence

By / October 2017

For the past decade, billions of dollars have migrated from print and TV to digital media as Americans embrace e-commerce and spend close to half of their time with media in the digital space.  So, t

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Insights,

A Shepherd’s Lesson on Leadership – Trust me, ewe don’t want to miss this one.

By / September 2017

Sitting in church recently after Hurricane Harvey and Hurricane Irma stormed through, we all reflected on the gravity of the destructive paths. The carnage and loss in the widespread aftermath. The hi

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