Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Independent Grocers Reinforce Innovations & Traditions at The NGA Show

By / February 2017

Recognizing the unique contributions of independent grocers, the National Grocers Association hosts The NGA Show each year for food retail executives, food/CPG manufacturers and service providers to c

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Insights,

Is a Martechinn on the Menu for Your Business?

By / February 2017

A Savory Recipe of Marketing, Technology and Innovation to Serve Your Organization The quirky, ever popular turducken was to have been famously “discovered” in 1984 by Junior and Sammy Herbert1 in

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Insights, News,

FMI 2017 Midwinter Executive Conference: The Future of Food Retailing

By / February 2017

I was honored to once again attend the annual event hosted by the Food Marketing Institute, the FMI Midwinter Executive Conference. Each January, the invitation-only gathering brings together the food

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Insights,

Who Moved My Cheese? Literally.

By / January 2017

Thinking back to the classic business book written by Dr. Johnson back in 1998, I find both the premise and the title to be very thematic to the challenges bricks and mortar retailers now face with re

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Insights,

No matter where tech takes us, customers still need a human touch

By / January 2017

*this article originally appeared on tedrubin.com If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact,

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Insights,

Top Findings of The Power of Fresh Prepared Deli

By / January 2017

In November, the Food Marketing Institute published its inaugural study, The Power of Fresh Prepared Deli. The analysis examines Nielsen data regarding: how the supermarket industry is tracking shop

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Insights,

Speed of Retail

By / January 2017

*This article first appeared in Retail CIO Outlook When consumers demand instant gratification, including fast delivery and information at their finger-tips, the speed of retail must be accelerated. A

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Insights,

After 50 Years..Brian Wilson Still Giving Off Good Vibrations

By / January 2017

In the December issue of the Harvard Business Review, the “Life’s Work” interview is with Brian Wilson, the genius behind the Beach Boys. It is a terrific read (Life’s Work)

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Insights,

Digital In-store Technology Boosts Traffic and Customer Experience

By / December 2016

In our hyper-connected world, shoppers are attaching to brands that offer ease, education and entertainment. Although retailers are addressing consumers’ demands for heightening omnichannel experien

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Insights,

ALDI. SIMPLY. SMARTER. SHOPPING ADVERTISING.

By / December 2016

Aldi Supermarkets recently launched a new TV advertising campaign that made me do a double take because it is so surprising, so edgy and sophisticated, so risqué and so good. We all know Aldi as a li

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