Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

For the Love of Trader Joe’s

By / May 2018

*this article originally appeared on dunnhumby.com There are lots of reasons why customers love Trader Joe’s, who recently topped dunnhumby’s Retail Perception Index (RPI) study. The RPI rank

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Insights,

Video Content for Social Media – How Crucial is it For Your Marketing in 2018?

By / May 2018

With the addition of live streaming we now have the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. I find that I

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Insights,

The Data Of the Many Outweighs the Opinion of the Few

By / April 2018

*this article originally appeared on dunnhumby.com In my last post, I posed five questions to retailers that think they’re ready for customer first. Now, I’d like to challenge the retail basics t

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Insights,

The Lion Sleeps Tonight… Retail Survival Begins With Each and Every Sunrise.

By / April 2018

Historically, retailing is a marathon without a finish line. Today, retailing is still a marathon without a finish line, but now it has to be run at sprint speed. Sears Roebuck was founded in 1893. Th

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Insights,

Ready for Customer First? Five Questions Food Retailers Need to Ask Themselves

By / April 2018

*this article originally appeared on dunnhumby.com Retail leaders must objectively understand how their business currently considers Customers before trying to set a more Customer-centric direction an

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Insights,

Retail Relevancy: Small Business Retail Boom

By / April 2018

I’ve said that small businesses have a big future to look forward to in today’s market, but it’s not just because large, traditional businesses are struggling to adapt to the needs of the modern

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Insights,

A Time of Change and Renewal

By / March 2018

Marked by shifting weather patterns and constantly changing flora and fauna, the seasonal transformation from winter to spring ushers in new life, hope, and renewal. Many parallels exist between the c

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Insights,

You Always Get What You Always Got, If You Always Do What You Always Did – The Power of Meat 2018

By / March 2018

Meat continues to be the largest perimeter department and is crucially important in driving store choice, traffic and basket size. But 2017 was relatively flat for meat dollars and volume. To drive gr

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Insights,

Tipping Point

By / March 2018

Tipping Point 2018—we are now at the tipping point for brand, retailer and customer relationships. Technology changes foreshadow a need for a dramatic shift in business logic and practices. Customer

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Insights,

Locally-Grown Grocers Taking on the Competition

By / March 2018

With a regular cadence of retailers, category disruptors and even gadgets getting in on the grocery game, it’s time for local supermarkets, independent food retailers and specialty stores to take a

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