Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Independent Grocers Innovate to Win

By / October 2017

At Aptaris, the majority of our clients are independent retailers and we have experience supporting advertising and marketing promotions for more than 7,000 stores. With our successful history working

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Insights,

Time Spent and the Media Influence

By / October 2017

For the past decade, billions of dollars have migrated from print and TV to digital media as Americans embrace e-commerce and spend close to half of their time with media in the digital space.  So, t

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Insights,

A Shepherd’s Lesson on Leadership – Trust me, ewe don’t want to miss this one.

By / September 2017

Sitting in church recently after Hurricane Harvey and Hurricane Irma stormed through, we all reflected on the gravity of the destructive paths. The carnage and loss in the widespread aftermath. The hi

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Insights,

Are Squirrels Sabotaging Your Marketing Strategy?

By / September 2017

Fall is here, and for many professionals that means setting goals and budgets for the coming year. A large part of this process involves measuring how well you are doing meeting this year’s goals. A

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Insights,

Brand vs Reputation

By / September 2017

*Brand vs Reputation originally appeared August 14, 2017 on tedrubin.com The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms inter

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Insights,

Supermarkets Supporting Communities During Hurricanes and Life’s Storms

By / September 2017

As the Gulf Coast is reeling from the havoc of Hurricane Harvey, we are bracing for another Category 5 Hurricane named Irma. At our Tampa, Florida headquarters, we’re no strangers to hurricanes and

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Insights,

Why Change is Important for Business

By / September 2017

“The world hates change, yet it is the only thing that has brought progress.” − Charles Kettering  To remain competitive, continue innovations and succeed in business, we must learn to embrace

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Insights,

The Future of Loyalty is ‘NOW’

By / August 2017

*this post originally appeared on dunnhumby.com There are fewer things the human brain loves more than immediate stimulation – we are totally hard-wired to crave instantaneous payoff. In fact, resea

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Insights,

If I Understood You, Would I Have This Look on My Face?

By / August 2017

Each issue of the Harvard Business Review concludes with a column by Alison Beard entitled ” Life’s Work”. In it, Beard recounts an interview she has conducted with a well-known pers

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Insights,

The Power of Produce – 2017

By / August 2017

Produce is crucial to the overall health of the store. It drives store choice, trips and basket size. But many channels are going after the produce dollar, from farmers’ markets to dollar stores to

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