Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Therefore and High Performing Teams

By / March 2017

There are special teachers and individuals we meet during life’s journey who give us a special perspective and manage to stick with us our entire lives. For me, this teacher was Ern Baxter, my Colle

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Insights,

Kiss Me, I’m Shopping: How Lucky’s Market is Reimagining the Shopper Experience to Deliver Customer Loyalty

By / March 2017

The first Lucky’s Market opened recently in our area. A somewhat short, just over five-ish miles from my house, Lucky’s is exponentially farther from my driveway than four other grocery store

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Insights,

How Today’s Economic Divide Impacts Advertisers

By / March 2017

When targeting today’s consumer, it is very important that you take the time to understand them.  Now more than ever, the differences between groups can make or break a great marketing campaign. 

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charts and graphs on paper Insights,

The Benefits and the Basics of Retail Forecasting

charts and graphs on paper

By / March 2017

Retail sales are expected to rise 3.9 percent in 2017, according to Kiplinger’s latest forecast on retail sales and consumer spending. That’s slightly above the growth rate in 2016 due to an uptic

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Charcuterie Board Insights,

Top Findings of The Power of Meat

Charcuterie Board

By / February 2017

This week, the Food Marketing Institute and the North American Meat Institute (NAMI) released their annual consumer trends analysis of the food retail meat department. The study emphasizes how food re

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Insights,

Independent Grocers Reinforce Innovations & Traditions at The NGA Show

By / February 2017

Recognizing the unique contributions of independent grocers, the National Grocers Association hosts The NGA Show each year for food retail executives, food/CPG manufacturers and service providers to c

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Insights,

Is a Martechinn on the Menu for Your Business?

By / February 2017

A Savory Recipe of Marketing, Technology and Innovation to Serve Your Organization The quirky, ever popular turducken was to have been famously “discovered” in 1984 by Junior and Sammy Herbert1 in

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Insights, News,

FMI 2017 Midwinter Executive Conference: The Future of Food Retailing

By / February 2017

I was honored to once again attend the annual event hosted by the Food Marketing Institute, the FMI Midwinter Executive Conference. Each January, the invitation-only gathering brings together the food

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Insights,

Who Moved My Cheese? Literally.

By / January 2017

Thinking back to the classic business book written by Dr. Johnson back in 1998, I find both the premise and the title to be very thematic to the challenges bricks and mortar retailers now face with re

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Insights,

No matter where tech takes us, customers still need a human touch

By / January 2017

*this article originally appeared on tedrubin.com If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact,

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