Enterprise Marketing & Promotions Management

Posts for Insights

Guest Contributor, Insights,

Ears Open, Eyes on the Prize: Why Social Listening Requires Action

By / June 2017

*This article first appeared on tedrubin.com  The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands tre

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Insights,

How CIOs are Innovating for the Consumer Packaged Goods Industry

By / June 2017

*This article was originally published in the May 2017 edition of CIO Review magazine. As closely related industries, retail and consumer packaged goods (CPG) trends must be closely monitored by reta

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Insights,

The Necessary and Long Overdue Re-invention of ‘Center Store’

By / June 2017

Most of us would agree that over the past twenty years the lion’s share of the focus and creativity within the supermarket has occurred on the perimeter of store.  This is true for a number of reas

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Apples Guest Contributor, Insights,

When to Take My Name Off the Door

Apples

By / June 2017

Many years ago, when I first entered the Marketing and Advertising field, I was fortunate to have a mentor by the name of Bob Lundin. I learned quite a bit from Bob, but without question the most impo

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Guest Contributor, Insights,

Make Experience Count, Because Results Matter More Than Ever

By / June 2017

As a research professional, data was the center of my universe long before big data became the talk of the town in recent years. As such, today’s topic may be surprising coming from a self-proclaime

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Guest Contributor, Insights,

Aldi…Aldi…Aldi…

By / May 2017

Competitive Threat? If you are in grocery retailing, it seems like all you hear about these days is Aldi; Small stores, limited selection, low prices … really low prices! Look at this comparison pri

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Guest Contributor, Insights,

Make It Easy For Customers To Do Business With You

By / May 2017

If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about t

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Insights,

Operating in an Over-stored Marketplace

By / April 2017

In my view, the over-storing of America is perhaps the most immediate and imposing problem facing retailers, especially those who have invested heavily in expanding their physical footprint over recen

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Insights,

Transforming the Customer Experience – What Next-Gen Science Can Retailers Do

By / April 2017

It’s no secret that success in retail today requires the ability to leverage customer science and data strategically and use those assets to turn insights into rapid action. To survive in this very

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Guest Contributor, Insights,

Leadership Through Relationships: How Coach K Creates Deep Connections That Help Build Lasting Greatness

By / April 2017

South Carolina basketball head coach Frank Martin was a young high-school coach on the rise in South Florida when his program was accused of recruiting violations and he was dismissed from his coachin

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