Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Is Whole Foods Telling the Whole Story

By / February 2018

During the Super Bowl Whole Foods launched its first ad campaign since being acquired by Amazon last August.  Appealing to a young demographic, the :15 spots featured their new slogan, “Whatever Ma

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FMI Midwinter Insights,

People, Process, Technology Key Omni-Channel Success at FMI Midwinter

FMI Midwinter

By / February 2018

Last month the food retail industry converged on Miami for the annual FMI Midwinter Executive Conference. Each year the Food Marketing Institute brings together executives from leading food retailers,

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Insights,

5 Retail Trends to Watch in 2018

By / January 2018

*content originally appeared on dunnhumby.com 2018 will be the year of the comeback. Where old trends are new again, augmented by advancements in technology and a sophisticated retail landscape. Major

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Insights,

Get to Know your Prospective Partners, Colleagues, and Customers

By / January 2018

Use the tools available to get to know your prospective partners, colleagues, and customers. Let me tell you a story. I’m an older guy… 59 years old (turning 60 this month… OMG). I graduated col

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Insights,

Study: How Shoppers View the In-Store Experience

By / January 2018

The Retail Feedback Group (RFG), a leader in providing actionable stakeholder feedback, recently released the U.S. Supermarket Experience Study, which includes insights from 1,200 shoppers nationwide.

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Insights,

Retail Look Ahead and Holiday Wishes

By / December 2017

As the year comes to a close and we reflect back on 2017, it was certainly a year of transformation for retail. Record closings grabbed headlines while some formats, specifically discount, off-price r

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Insights,

Becoming the Favorite

By / December 2017

Good, fast and cheap. It used to be that a retailer could pick two. No longer. Let’s say operationally you’ve achieved all three – you’ve got a good selection, your shopping experience is fast

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Insights,

The Next Logical Step for Category Management

By / December 2017

For the past twenty-five years we have watched the progressive development of what has become to be known as Category Management (CM).  Fostered by visionary retail experts, who I often refer to as t

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Insights,

Data and Personalization – the Recipe for a Stronger Customer Experience & Competitive Advantage

By / December 2017

*This article originally appeared on dunnhumby.com It’s a challenging time to be in retail. Heavy discounting and price pressure from a very competitive marketplace is putting significant strain on

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Family and friends celebrating Thanksgiving together Insights,

Thanksgiving for All

Family and friends celebrating Thanksgiving together

By / November 2017

As we approach Thanksgiving, many of us may still be in recovery mode after hurricanes and wild fires or worried about recent events in the news. Some folks reading this message may feel this is the w

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