Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Empower Good People to Develop a Strong Brand

By / March 2016

I was very fortunate to have had impressed upon me, both personally and professionally, the importance of treating people well. The life lesson came at an early age from my Dad; the business one early

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Insights,

Main & Vine Latest Example of What Makes Kroger Amazing

By / March 2016

Kroger recently opened a new concept store called Main & Vine. It’s a mix of local, specialty, and everyday products, which many feel will resonate with consumers, especially those that shop

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Insights,

“Smart Digital” Enhancing Traditional Media – Retailers Need Integrated Media Strategy

By / March 2016

As many advertisers move their media buys to digital platforms, retailers – especially supermarkets – are slower to adopt digital media. The reason is simple: consumers continue to use newspaper i

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Insights,

Retailers Can Learn How to “Pivot” From Kevin Spacey’s Life Work

By / March 2016

When the Netflix political drama HOUSE OF CARDS burst on to the scene several years ago, Kevin Spacey became a household name for his role as Frank Underwood. But Spacey fans knew that this was simply

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Events, Insights,

Celebrating Independent Retailers at the NGA Show

By / March 2016

As long-time sponsors of the NGA Show, we experience the high energy at this event each year. The National Grocers Association says this annual conference is “Where Independents Gather” un

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Events, Insights,

FMI 2016 Midwinter Executive Conference: Focus on Retail Leadership

By / February 2016

Each January, the Food Marketing Institute (FMI) hosts its much-anticipated Midwinter Executive Conference. The invitation-only event brings together leaders from across the food industry ecosystem

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NRF Big Show 2016 Events, Insights,

Highlights from NRF Big Show 2016 – Retail Solutions Showcase

NRF Big Show 2016

By / January 2016

The National Retail Federation’s Big Show lived up to its name, including a record number of 35,000 attendees from 80 countries, 300 speakers and 150 education sessions. After more than a cent

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Events, Insights,

Aptaris Included in FMI Midwinter Interview Series

By / January 2016

Part 2 of Progressive Grocer second annual PG FMI Midwinter interview series, filmed during the Food Marketing Institute’s 2016 FMI Midwinter Executive Conference in Miami Beach, Fla. featuring

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Insights,

How Grocery Retailers Communicate with Customers

By / January 2016

* The information in this article was gathered and analyzed as part of a study sponsored by Aptaris and Topco. You can obtain the full report at: GoAptaris.com/AdStudy2015

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Insights,

How Do Grocery Retailers Allocate Their Ad Budgets?

By / December 2015

* The information in this article was gathered and analyzed as part of a study sponsored by Aptaris and Topco. You can obtain the full report at: GoAptaris.com/AdStudy2015

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