Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Newspapers Still #1 But Supermarkets Are Shifting Ad Budgets

By / December 2015

Getting the attention of the elusive consumer is a priority for supermarket retailers. But making advertising decisions is more complex than ever before because of the continuously evolving media land

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Insights,

Improved Economy Impacts Supermarket Advertising Strategies

By / December 2015

The improved economy and shifting consumer priorities are positively impacting supermarket revenue across the board with Whole Foods and Kroger reporting record sales this year. There’s no denying a

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Insights,

5 Ways Retailers Can Inspire Shopper Loyalty

By / December 2015

Retail Trends and Supermarket Promotional Vehicles Elevating the Customer Experience Inspiring shopper loyalty is paramount to the success of supermarkets today and in the future. It’s all about cus

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Insights,

Promotional Software & Vendor Portals Are Must-Haves for Successful Supermarkets

By / December 2015

During the National Retail Federation Big Show 2015, there was a lot of buzz about promotion and pricing optimization. In fact, one panel focused on “Taking the Emotion out of the Markdown Decisions

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Insights,

4 Ways Loyalty Programs Benefit Retailers

By / December 2015

Six out of 10 retailers use loyalty programs to keep customers engaged with their brand. Seen as the mark of larger organizations, smaller companies are now taking on this trend to remain competitive.

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Insights,

Optimizing Promotional Programs With Big Data

By / December 2015

Getting the right promotions in front of the right shoppers at the right time is a key to optimizing supermarket sales. According to the “Advertising and Promotional Practices of U.S. Supermarket Re

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Insights,

Silos and Spreadsheets in a Big Data, Always On World

By / December 2014

By Guest Blogger Gary Hawkins of Hawkins Strategic Retail industry marketing is dramatically transforming as mass promotion gives way to marketing personalization on an ever-expanding scale. Big Data

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Insights,

NGA Dispatch: Independent Grocers – 3 Ways to Gain a Trade Promotions Edge

By / December 2014

By guest blogger James Tenser, retail industry analyst and author, is founder and principal of VSN Strategies Trade promotions: When it comes to capturing their fair share of impact from vendor-funded

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Insights,

Independent Grocers–Associated Wholesale Grocers Helps Them Stand Up to Competitive Threats

By / December 2014

Competitive threats are a daily challenge for independent grocers. Supermarket News’ Center Store Survey just published, lists Walmart as the biggest strategic threat to traditional grocers. For re

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Insights,

Promotion ROI: How AWG Retailers Win by Expanding the Types of Vendor Funding Options

By / December 2014

We knew we would be achieving some significant results for Associates Wholesale Grocers when we began working with them to install what was then called a vendor portal. Now, less than a year since tha

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