Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Walmart Whoops: Promotion Mistakes that Cost Money and Lose Goodwill

By / December 2014

Walmart suffered another costly promotion mistake yesterday when it offered $100 gift cards for  $10. A year ago, the company mistakenly promoted 24-inch high-definition Viewsonic® computer monitors

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Insights,

Omnichannel: Solid Promotion Management Infrastructure for Independent Retailers at NGA Show

By / December 2014

Omnichannel is driving exponential growth in the number and complexity of promotional messages retailers must manage. Influencing shoppers through multiple media and devices requires having a large re

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Insights,

Aptaris is Moneyball for Retailers

By / December 2013

Launching our rebranded company today gives me the perfect opportunity to emphasize what we really do: Aptaris is Moneyball for retailers—and the vendors who supply them. The movie Moneyball opens w

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Insights,

Agility in Football and Retail

By / December 2013

As we kick off the NFL season, it’s worth taking a look at the thin line between winning and losing. Playing a tough sport against the best athletes requires an edge. More often than not, that edge

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