Enterprise Marketing & Promotions Management

Posts for Insights

Insights,

Supermarkets Supporting Communities During Hurricanes and Life’s Storms

By / September 2017

As the Gulf Coast is reeling from the havoc of Hurricane Harvey, we are bracing for another Category 5 Hurricane named Irma. At our Tampa, Florida headquarters, we’re no strangers to hurricanes and

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Insights,

Why Change is Important for Business

By / September 2017

“The world hates change, yet it is the only thing that has brought progress.” − Charles Kettering  To remain competitive, continue innovations and succeed in business, we must learn to embrace

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Insights,

The Future of Loyalty is ‘NOW’

By / August 2017

*this post originally appeared on dunnhumby.com There are fewer things the human brain loves more than immediate stimulation – we are totally hard-wired to crave instantaneous payoff. In fact, resea

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Insights,

If I Understood You, Would I Have This Look on My Face?

By / August 2017

Each issue of the Harvard Business Review concludes with a column by Alison Beard entitled ” Life’s Work”. In it, Beard recounts an interview she has conducted with a well-known pers

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Insights,

The Power of Produce – 2017

By / August 2017

Produce is crucial to the overall health of the store. It drives store choice, trips and basket size. But many channels are going after the produce dollar, from farmers’ markets to dollar stores to

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I Love my work. Insights,

Return On Employees… Social Media Empowers Your Employees

I Love my work.

By / August 2017

*This article originally appeared July 14, 2017 on tedrubin.com Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking abou

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Insights,

9 Myths About Lidl

By / July 2017

*9 Myths About Lidl originally appeared June 25, 2017 on dunnhumby.com One of the big retail industry news stories recently was the launch of Lidl into the US grocery market.  Starting modestly wit

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Insights,

Managing the Enormity of Shopper Data… by knocking off a few gas stations on the way to the perfect crime

By / July 2017

Much has been written and pontificated relating to database marketing, customer segmentation schema and related strategies.  We all know that there are many ways to slice and dice shoppers, whether i

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Omni-channel marketing Insights, News,

The Other Side of Whoa…

Omni-channel marketing

By / July 2017

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Roy Amara PhD The other side of Whoa is Go! There are three factors to consider when d

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Insights,

The Best Are Getting Better: The Traits of the Profit Leaders

By / July 2017

Independent grocers are well known for their resilience, innovation and differentiation. As a group, they tend to hold their own against national chains and regional powerhouses. However, deflation in

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