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Enterprise Marketing & Promotions Management

Celebrating Independent Retailers at the NGA Show

By / March 2016

Events, Insights

As long-time sponsors of the NGA Show, we experience the high energy at this event each year. The National Grocers Association says this annual conference is “Where Independents Gather” united in being proud of the past but focused on the future.

We support this event because Aptaris is an independent, family-owned business, too. In fact, CEO Tom O’Reilly started working at a local clothing store at age 15 and has been involved in the retail industry ever since. You can read more about our history in the January Retail CIO Outlook article (see pages 10-13).

Three themes come to mind at this year’s NGA Show: Independent, Imaginative and Interactive.

We champion the independent retailers, grocers and wholesalers. You cater to the local tastes and regional preferences better than most of the bigger players. You’re truly part of community and stock those specialized items that your customers request. These unique – and often quirky – products may not be easy for the large retailers to source but independents are nimble and they plan for those special, seasonal items in advance.

This customer-focused approach wins the hearts and wallets of shoppers and that’s the reason independent retailers thrive.

We salute the NGA and the entrepreneurial spirit of its members for imagining the future of retail where the unique attributes of independents are elevating the customer experience. You’re making shopping fun, highly personalized and exciting!

With 85% of consumers preferring to shop at physical stores, according to TimeTrade research, you have the upper hand.

As the report says, shoppers are in-store because:

  • 85% like to touch and feel products before they buy
  • 36% don’t like to wait for items to ship
  • 30% like to get advice on what products to buy
  • 90% say they’re somewhat or extremely likely to buy when they get assistance from a knowledgeable store associate

As you imagine the future, you’re making it a reality by training your employees and emphasizing the customized shopping experience.

In addition to the tried and true customer service focus, independents are merging digital technology to increase shoppers’ engagement. Again, being nimble, Independents can test-market new interactive technology to boost in-store engagement.

Some ideas from an OnSpot Social article include a Beacon scavenger hunt, new product videos with feedback surveys, in-store photo booth and social sharing, as well as in-store fashion shows with mCommerce.

Marketing & Promotions Optimization
Of course optimizing your marketing and promotions processes will also boost your competitive advantage. That’s the reason we’re here showcasing our enterprise marketing and promotions software. We have experience managing promotions for 7,000+ stores, and the majority of our clients are independents.

In addition, we’re introducing our new combined solution with our strategic partner dunnhumby. This just-released solution makes promotions more personalized, relevant and profitable for retailers.

If you’re in Las Vegas, please stop by our booth #921. Say hello and shake hands with our CEO Tom O’Reilly.


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