Enterprise Marketing & Promotions Management

FMI Connect: The Latest Technologies and Food Trends To Stay Competitive

By / June 2016

Events, Insights

We’re looking forward to FMI Connect in Chicago to catch up with wholesalers, merchandisers, operations team members, CIOs, CTOs and all who ensure food marketing stays at the forefront of innovation.

Featuring Steve Case as a keynote speaker, technology will certainly be emphasized at the event. But we’ll also get a taste of the latest in food trends courtesy of celebrity chefs Mario Batali and Robert Irvine.

If you’re going to FMI Connect next week, please plan to visit us at booth #1249. When you stop by, you’ll notice we have back-to-back booths with our new partner, dunnhumby, located at booth #1349. As the world’s leading customer science company, dunnhumby collaborates with Aptaris to support food marketers and retailers in boosting the relevance of the offers to their customers. Working together, we help grocers to improve sales and margins while enhancing the efficiency of their merchandising and marketing operations.

In an age when remaining relevant and responsive to customers must be the priorities for businesses, understanding and anticipating consumers’ needs are imperatives to success.

We recently posted a blog article on our website, “Amazon vs. Kroger, Confrontation in Columbus,” by guest blogger Ron Lunde. As a grocery retail leader and consultant, Ron has a unique perspective on Amazon’s infiltration of the Columbus, Ohio market. Investing over $1 billion for infrastructure, Amazon Prime and Amazon Prime Now services went live in Columbus in May 2016. In addition to two major state-of-the-art robotic warehouses, Amazon is building three data centers in the Columbus area.

Ron goes on to describe the dominance of Kroger in Columbus and spotlights the click versus brick and click competition. With Amazon providing one-hour and two-hour delivery services, the e-tailer can now provide the near-instant gratification that consumers crave.

Kroger’s advantage is its sophisticated frequent shopper loyalty program and data analytics that deliver billions of personalized offers and information to its customers each year.

Ron’s article underscores the need for not only relevant offers, but also delivery of the promotional messages at the right time and in the communications vehicles preferred by your customers.

The new Aptaris powered by dunnhumby solution was developed specifically to address retailers’ pricing and promotions challenges.

Retailers worldwide rely on dunnhumby optimization and analytics solutions to better plan and understand the impact of regular and promotional pricing, so they can make informed decisions that strengthen their brand and the value delivered to shoppers. Meanwhile the Aptaris solution helps retailers streamline the complex processes involved in managing promotions, from vendor collaboration through advertising design and billing. We do the heavy lifting for retailers’ pricing and promotions and allow you to focus on your business with the ultimate goal of keeping you ahead of competition.

We hope to see you at FMI. But if you can’t join us in Chicago, contact us for an ROI analysis at your convenience.


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