Enterprise Marketing & Promotions Management

Indisputable REALITIES of Retail Promotions

By / January 2016


BIG Ideas Session at NRF – Tuesday
January 19th @ 9:15 AM

Along with more options, the retail promotional landscape is filled with more challenges than ever before.

With limited resources, retailers find themselves unable to keep pace with emerging technology, media, and manufacturing funding types. In an insightful panel discussion led by industry experts from Family Dollar, PWC and Aptaris, discover ways to close the gap on what’s real and what’s possible by identifying common promotional pitfalls. We’ll also examine best practices and reveal the latest in enterprise-wide marketing and promotions management software.

Our panel includes:

Joshua Herzig-Marx:
Joshua Herzig-Marx is VP Product at GasBuddy, the premier mobile application where consumers discover, report, and save on Gas Prices. Prior to GasBuddy, Joshua was founder of Incentive Targeting, a marketing automation platform for loyalty-driven retailers. He sold to Google in 2012 where he helped launch Google CPG Offers, Google Express in Boston, and Android Pay before leaving in 2015. He earned his BA from Middlebury College, his MBA from Babson College, and lives outside Boston with his family

Tom Hutchison:
Tom leads MDI’s Services efforts including marketing, advertising, and retail services (pricing, POGs, set-teams, visual merchandising, training, etc.). His focus is on evolving MDIs capabilities to better serve independent and small chain retailers in their efforts to compete with big chains.
Previously, Tom worked at Raley’s Family of Fine Stores and Brown-Forman (Jack Daniels, Southern Comfort, etc.) in marketing and insights, and served as an active duty US Navy Officer working in engineering and logistics.

Hans K. Van Delden:
A Senior Partner at PwC Strategy where he leads the firm’s Analytics Platform and IT Strategy business for Consumer, Retail and Industrial Products. His work focuses on leading major change and capability development programs for Global Fortune 500 companies, with a primary focus on the Consumer Products and Retail Industries.


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