Enterprise Marketing & Promotions Management
Guest Contributor Insights

Ears Open, Eyes on the Prize: Why Social Listening Requires Action

By / June 2017

Guest Contributor Insights

*This article first appeared on tedrubin.com  The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands tre

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Insights

How CIOs are Innovating for the Consumer Packaged Goods Industry

By / June 2017

Insights

*This article was originally published in the May 2017 edition of CIO Review magazine. As closely related industries, retail and consumer packaged goods (CPG) trends must be closely monitored by reta

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Insights

The Necessary and Long Overdue Re-invention of ‘Center Store’

By / June 2017

Insights

Most of us would agree that over the past twenty years the lion’s share of the focus and creativity within the supermarket has occurred on the perimeter of store.  This is true for a number of reas

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Apples Guest Contributor Insights

When to Take My Name Off the Door

Apples

By / June 2017

Guest Contributor Insights

Many years ago, when I first entered the Marketing and Advertising field, I was fortunate to have a mentor by the name of Bob Lundin. I learned quite a bit from Bob, but without question the most impo

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