By Scott Marden / June 2017Guest Contributor
Chief Marketing Officer at Captivate
Scott Marden is a seasoned marketing, strategy and media executive. For 20 years he has specialized in driving revenue for media sales groups by consultatively using research, data, creative and content services. Since joining Captivate in 2009, Marden has helped the company develop its leadership position as a digital video media network with data-driven targeting and thought leadership. As Chief Marketing Officer at Captivate, he has built a world-class/sales-oriented Marketing organization, spearheaded product innovation, developed the nation’s leading workplace research panel, and enhanced digital place-based metrics and reporting. Connect with Scott on LinkedIn and Twitter: @ScottMarden1.