By Thérèse Mulvey / June 2017Guest Contributor
CEO of PREformance Marketing
Thérèse is an accomplished executive with more than two decades of success driving profit, growth and market expansion through the strategic optimization of marketing analytics, research and business development. Ms. Mulvey is an innovative retail industry professional, with rare expertise in analyzing and translating consumer behavior into strategic marketing and advertising plans that build traffic and sales. Connect with Thérèse on: LinkedIn and Twitter, or PREformance Marketing: Facebook, and LinkedIn.